High-profile clients include Austrian footballer David Alaba, German popstar Johannes Strate, rising star conductor Lorenzo Viotti and Brazilian footballer Neymar, who purchased three hats for himself and a matching one for his son. “We love meeting our customers at the atelier but also take orders via email or video call,” says Audrey. Four to six weeks later, they receive their hat. Customers are measured and taken through options for colour, shape, ribbons, details, feathers, pins and patinas. “We don’t do collections every year – there’s nothing off the rack,” Audrey says. Nuriel and Audrey see commissions (from €500) as collaborative efforts with each of their clients. A coral-red felt fedora has Jackson Pollock-style splatters of rainbow-coloured paint, a cream wide-brimmed hat features a handmade sea-blue velvet and vintage-silk band, and a deep black style, created in collaboration with a Tulum-based brand, is trimmed with black fringing.īurning a felt fedora to finish it © Nuriel MolchoĪudrey Molcho steaming a hat © Nuriel Molcho Nomade Moderne hats use fabrics and materials found on the couple’s travels, and there is an edginess to their style. But they have put their own twist on the aesthetic. The duo are passionate about continuing traditional local millinery techniques, cultivated in celebrated shops such as Mühlbauer and Zapf around the beginning of the 20th century. Raw felt fedoras in the Vienna shop © Nuriel Molcho “It’s klein aber fein, as we would say in German. In 2017, the couple opened a shop next to the restaurant run by Nuriel’s family – a glass-fronted store filled with vintage material, sewing machines and odd flea-market finds. With the help of the numerous seamstresses that are a fixture in the Austrian capital and the guidance of a local rabbi and milliner, Nuriel’s DIY felt-fedora hobby turned into a business within six months. Nuriel Molcho – who made his first hat while trying to grow out his hair – shaping a hat “Much steam, felt, fire and little bits of thread scattered around our living room later, he had made his first hat: slightly wrong, slightly crooked, but he said, ‘I like it – it’s vagabond’, and wore it with pride, cashing in endless compliments from friends, and even passers-by on the street.”Ī flat-brimmed fedora with ethnic mud-cloth fabric from the Ivory Coast © Nuriel Molcho
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So he decided to learn how to make one himself,” she continues. “He searched in despair, not finding what he wanted, and nothing at a reasonable price. Conscious of those difficult in-between stages, a friend recommended a hat. “Nuriel wanted to grow out his very curly hair,” Audrey recalls.
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Crochet Russian Style Unisex Beanie / Hat Pattern. Nomade Moderne is a modern-day milliner whose bespoke hats have a bohemian charm.įounders Nuriel and Audrey Molcho came from gastronomy and agriculture and fell into hatmaking by chance. Crochet Russian Style Unisex Beanie / Hat Pattern - YouTube.
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In among the bric-à-brac and cheese stalls of Vienna’s Naschmarkt sits an unexpected boutique.